12th March 2010
Bespoke web design should take into account the needs of disabled visitors, an expert has claimed.
In an article for Econsultancy, Kevin Gibbons, an SEO specialist, says that helping visitors with sight difficulties and cognitive impairments to access a site could help to increase a client base.
He reminds business and website owners that, according to the Employers' Forum in Disability, around 10 per cent of the British population have a disability of some kind, with a combined total of £80 billion worth of spending power.
Gibbons also adds that, under the Disability Discrimination Act, it is actually a requirement of businesses to make their services, including websites, accessible to blind and partially sighted people, although he says a prosecution is unlikely.
He said: "It can be hard for a business to make budget available without seeing a potential return on the investment.
"Fortunately, I think there is a strong business case for ensuring the whole online community is equally served by your site."
Other considerations for bespoke web design could also include different desktop browsers and the increasing broadband speeds people now have.
Category: Bespoke Web Design
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