11th March 2010
A business that has put web development right at the heart of its strategy has explained the changes it made.
Endsleigh, which provides insurance solutions for students around the UK, recently decided that it would close all of its physical branches, instead focusing on its online operations.
This meant a radical redesign of the site, and, in an interview with Ecommerce, online sales performance manager Jennifer Day explained how the company did regular usability and user testing to perfect the redesign.
She also described how Twitter was used by Endsleigh to promote products and that search engine optimization on the website was crucial to its marketing efforts.
The company recently announced that it had seen its bounce rates reduce by 36 per cent and visitors increase by 12.5 per cent after it implemented the redesigned website.
Page rankings on search engines had also improved while the number of users logging in was up by 8.5 per cent.
Category: Bespoke Web Design
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