5th March 2010
A marketing expert has said that owners of websites need to look beyond just testing and analytical data when it comes to web design.
Writing for ComMetrics, Urs Gattiker says that, while A/B testing can be useful to find out what could work well on a website, it does not necessarily give any indication of what is wrong.
Instead, he recommended that, alongside testing, website owners or designers talk to potential clients to find out exactly what could be done better.
He also comes up with the "30 per cent rule", meaning something should be done if this many people suggest it.
A/B testing is often used by websites to refine their web design and find out if a news feature will work well.
Recent examples of it being used successfully include EyeBuyDirect.com, which used it to prove that merchant seals would be a good addition to the website, and MerchantCircle, which improved its conversion rate by changing the layout.
Category: Bespoke Web Design
Other Bespoke Web Design Articles
Blogs still important to bespoke web design
Disability access important to bespoke web design
Consider different mobile phones for web design
Endsleigh explains bespoke web development
Social media tools used in bespoke web development
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd