25th February 2010
A survey of online shoppers shows that slow speeds and errors on pages contributed to bad retail experiences.
Monitoring firm Gomez surveyed online shoppers to find out what resulted in bad experiences online.
One statistic that stands out is that 88 per cent of customers that have a bad experience are likely to never return to that website.
The most common problems vary from speed of loading times, which played a part in 72 per cent of the bad experiences, while errors on webpages contributed to 58 per cent.
As Meghan Keane points out on Econsultancy: "When people are trying to give you money, you should be doing everything you can to make it as easy as possible."
Many of these problems could be solved through bespoke web design, and providing a good experience ensures that not only does the visitor come back, but they may also spread the word to friends and family.
Online retail expert Chris Thomas recently explained that fast website loading speeds resulted in much better conversion rates as people spend less time waiting and more time browsing in a "task-based mindset".
Category: Bespoke Web Design, Ecommerce Web Design
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