23rd February 2010
A retail website selling glasses and eyewear products had a merchant seal incorporated within the web design to improve its conversion rates.
The buySAFE seal, which ensures a "safe, reliable and independently guaranteed online shopping environment" for visitors, was put on the EyeBuyDirect website.
After running A/B tests, the retailer found that its conversion rate was 9.6 per cent higher among those who were directed to a version of the website with the seal compared to those visiting a version without it.
Jeff Grass, chief executive of buySAFE, said: "Through merchant certification, daily monitoring and enabling shoppers to enjoy added peace of mind, buySAFE is able to provide a safe, reliable and independently guaranteed online shopping environment."
Another web design solution recently highlighted was the integration of social media buttons as a means of getting people to share links.
Research by widget creator Gigya showed that Facebook was the most popular social media platform for sharing links, followed by Twitter and Yahoo.
Category: Bespoke Web Design
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