'Disparity' in B2B ecommerce website design

12th February 2010

By Chris Mellish

The latest B2B barometer from the Institute of Direct Marketing (IDM) reveals a disparity between webmasters' perceptions of the online climate at present and their approach to ecommerce website design.

In particular, almost two-thirds (63 per cent) of websites' marketing strategies do not currently include specific budgetary allocations for social media campaigns.

This is in spite of the fact that 92 per cent of marketers currently believe that it would be "unwise" to allow trends in social media to be ignored.

Debbie Williams, chair of the IDM's B2B Council, says: "The B2B marketplace is changing at such a fast pace, it is often difficult for companies and agencies to keep pace with the latest market trends."

Now could be a particularly good time to invest in overhauling ecommerce website design in light of the fact that 66 per cent of marketers surveyed anticipate growth in the 12 months to come.

Operations at the IDM are driven by a desire to enable long-term learning for direct promotion, digital marketing and data industry professionals.

 

Category: Ecommerce Web Design

Other Ecommerce Web Design Articles

Browser boost for Opera and Mozilla important for web design
Price comparison applications could improve bespoke web development
Retailers missing out on billions because of poor web design
Bespoke web design must factor in site speeds
Website development sees retailer reap rewards