Make And Enquiry

Audience knowledge could inform bespoke website development

8th February 2010

By Colin MacDonald

Webmasters in fields where specialist knowledge is likely among visitors could find that analytics software is able to highlight the issues to take into account during bespoke website development.

In an article for JavaWorld, Dustin Marx, principal software engineer and architect at Raytheon Company, explains that some topics - particularly IT-related subjects - could attract a different audience spread than others.

His comments arise from browser usage statistics published monthly by web design tutorials site W3Schools.

In January 2010, these showed that more than a tenth (10.8 per cent) of W3Schools users accessed the site using the Google Chrome browser.

This compares with internet-wide usage of the Google Chrome browser by 6.04 per cent of people during the same month, according to figures from StatCounter.

Mr Marx suggests that the variation between these two statistics may arise from the audience's understanding of IT - and especially of web development - and associated use of a wider variety of browsers than most other web users.

A difference of almost five percentage points for a browser that continues to gain in market share month by month could be a useful starting point for any bespoke website development projects being planned for 2010, particularly for firms looking to diversify beyond designing purely for market leader Internet Explorer.ADNFCR-2036-ID-19603458-ADNFCR

 

Category: Bespoke Web Design



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