Bespoke websites 'should use long tail keywords'

29th January 2010

By Chris Mellish

Search engine optimisation (SEO) can be bettered with the use of long tail keywords.

This is the assertion made by Sam Tilston of mail order firm Zoombits.co.uk.

He gave the example of optimising pages around the term "buy blue candle" as opposed to simply "candle".

This kind of keyword, he explained, would "yield a very targeted and high quality lead".

Mr Tilston noted that since people are very trusting of Google, they are likely to be receptive to the websites that it finds for them on a natural search.

For this reason, SEO can provide better quality leads than paid search, even though it is less targeted than the latter.

Marketing Sherpa recently released data showing that 24 per cent of leads generated by SEO on business-to-business products are "high quantity, low quality" and 13 per cent are "high quantity, high quality".

For Google paid searches, the respective figures were 24 per cent and 11 per cent.

 

Category: Bespoke Web Design

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