27th January 2010
By Colin MacDonald
Tailor made websites are useless unless they are optimised for search engines, it has been claimed.
An editorial from HTML Goodies stated that without a search engine optimisation (SEO) tactic in place, "you may as well just not even bother having a site at all".
In addition, the publication noted that visitors to a site will not stay long to find the information they want, so it needs to be readily available.
For the most part, viewers look at the first page and decide from there whether or not to look any further.
It was also pointed out that "content is still king" and that keywords and well-optimised titles need to feature among fresh copy.
Old text will not perform well in search engine rankings.
Blogs can help to maintain fresh content and offer other benefits too.
Kevin Gallagher recently used a Moovin on Up blog post to explain that this could also create relationships and connections with customers and establish a firm as an authority within its sector.
Category: Ecommerce Web Design
Other Ecommerce Web Design Articles
Browser boost for Opera and Mozilla important for web design
Price comparison applications could improve bespoke web development
Retailers missing out on billions because of poor web design
Bespoke web design must factor in site speeds
Website development sees retailer reap rewards
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd