27th January 2010
By Alex Ball
Companies creating bespoke websites for search engine optimisation (SEO) need to make sure they use links properly.
This is the advice given by Erin Weinger in an article for Entrepreneur magazine.
She explained that Google assesses a website's popularity when deciding where to place it in the search results.
Being linked to by authoritative websites ups performance in this regard and having links coming from blogs is very useful as well.
While using proper, relevant keywords is good practice, firms were warned off black hat SEO.
Such dishonest tactics might include copying and pasting from other sites or hiding content in a page, perhaps by camouflaging it with the background.
Google will ban websites that it finds to be using strategies such as these.
Social media can also help to improve a website's search performance, as Anthony Plewes of silicon.com recently pointed out.
He suggested categorising users to make sure that the strategy targets the right people and consider the fact that levels of activity within Web 2.0 vary.
Category: Ecommerce Web Design
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