Owners of bespoke websites 'must feel out social media environment'

20th January 2010

Companies have been urged to familiarise themselves with the content of social media before making any contribution to it.

Manish Mehta of Dell spoke to the Financial Times about the issue, advising businesses to "listen first and participate second".

Another expert to talk to the publication on the matter was Dr Richard Lawrence, who works for IBM.

He discussed Banter, a technology produced by the firm for analysing the kinds of exchanges being had within social media.

It also examines tweets from Twitter, the microblogging website.

Stephen Pritchard, who authored the piece, noted that companies must assess what people are saying to each other in cyberspace and how it is that word of mouth spreads so quickly.

He also stressed the need for responding quickly to customers' comments, whether positive or negative.

Michelle Schildkret also explained the need for swift reactions to customers through social media.

She told brand-e.biz that firms using Web 2.0 need to give "real-time customer service".

 

Category: Bespoke Web Design

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