Bespoke websites 'should be positive about product correction'

18th January 2010

Tailor made websites need to be used to create a positive take on correcting a badly-received product, it has been claimed.

Writing for the Econsultancy blog, Patricio Robles explained that, when changing goods in response to customer feedback, firms need to make sure they do not make themselves look bad in the process.

He explained that companies would do better to use their bespoke websites to indicate that they have improved their product rather than admit outright that previously, the goods or service were poor.

The latter approach, he said, "sends the message that the company hasn't ever cared about quality until now".

He was responding to an article in Advertising Age by Bob Garfield, in which the author criticised Domino's Pizza's response to poor feedback.

Mr Garfield said that it made the firm look as though it had been knowingly giving bad products for a long time and that it would displease the majority of customers who had been satisfied with the company.

 

Category: Bespoke Web Design

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