18th January 2010
Companies will increasingly look to video and social graphs over the course of 2010, according to commentators.
Writing for Advertising Age, Ken Mallon and Duncan Southgate noted the rapid rise of online video advertising and predicted that this will continue.
They pointed out that such footage is being viewed on games consoles and iPhones, as well as PCs, and that video-sharing website YouTube is upping its use of short video advertisements.
Additionally, they said that people will start to get information more from social networks than specific websites and foresaw that businesses will start to utilise "social graphs".
"In 2010 there will be a heightened need for brands to understand how to be more social in order to access these more segmented networks," they wrote.
MarketingSherpa recently found that 61 per cent of people follow companies through social media in order to be kept updated about new products, features and services.
Category: Internet Trends
Other Internet Trends Articles
Ten billionth tweet shows importance of Twitter to bespoke web development
Cassandra continues rise in popularity for web development
Social media growth important to bespoke web design
Sharing buttons could be key feature of bespoke website design
Web developers 'should consider combining web with mobile'
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd