15th January 2010
Companies have been warned against trying too hard to carry out search engine optimisation (SEO) tactics.
SEO Consult explained that keyword stuffing or adding too many links can cause search engines to classify a page as spam and pass it over.
Websites deemed to be unnecessarily stuffed to try to game the search engines may be penalised by being ranked lower or removed from the index completely.
There is no exact formula for working out an optimum keyword or link density in a webpage but reading through content to see how well it scans can help, as can limiting it to one or two words per paragraph.
Poorly-written or computer-generated copy, also called zombie content, is bad for a website's search engine ranking as well as being unattractive to viewers.
Jazzou.com blogger Louis Thomas suggests producing "unique and authentic" text for a website in order to get the best results from SEO.
Category: Bespoke Web Design
Other Bespoke Web Design Articles
Blogs still important to bespoke web design
Disability access important to bespoke web design
Consider different mobile phones for web design
Endsleigh explains bespoke web development
Social media tools used in bespoke web development
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd