RATM Number One 'shows power of social media'

22nd December 2009

The triumph of rock band Rage Against the Machine over the X Factor demonstrates the power of social media, a commentator has said.

Writing for Hit Search, Andrew Redfern noted that the internet campaign provided a number of lessons for online retailers in how to make their bespoke websites engaging and effective.

He noted that social media should be used to encourage word-of-mouth, as this is "one of the most effective methods of distribution", while content needs to be original and interesting to readers.

Mr Redfern noted that the campaign to get Rage Against the Machine to number one in the singles charts began on Facebook but the word rapidly spread throughout the internet.

"The power of social networking sites should not be underestimated when it comes to distributing your content," he wrote.

Due to the massive internet drive, Rage Against the Machine now have the Christmas number one rather than X Factor winner Joe McElderry.

The band's 1992 song Killing In The Name outsold Mr McElderry's remake of The Climb by about 50,000.

 

Category: Bespoke Web Design

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