18th December 2009
International anti-poverty charity Action Aid is hoping to leverage its position in "online conversations" to promote a campaign.
Joanna Juber, digital engagement manager, told Third Sector that the organisation plans an "audit" of internet exchanges to discover its position within the social media world.
The intention is to create a social media action plan to drive its HungerFREE campaign, which aims to bring down world hunger by half by 2015.
Ms Juber said that Action Aid intends to take measurements of the influence its social media activity will have.
The charity already uses blogging on its bespoke website, with several people contributing.
Recently, the blog posts have been used to cover issues such as an event the charity held to feed people with food that would otherwise have gone to waste, or a campaign for tax reform being carried out in Germany.
Contributors include senior media officer Marcus Churchill and head of news Anjali Kwatra.
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