24th November 2009
Firms should make reviews of their use of social media in order to keep it effective, an expert has said.
Kevin Gibbons of SEOptimise wrote a blog post for Econsultancy in which he advised businesses to work out how often they should review.
He explained that doing so too often could waste time, but failing to do it regularly may leave an organisation behind.
Mr Gibbons pointed out that while some firms may not need to review too often, very time-sensitive bodies, such as the BBC, should look over keywords every day.
He also warned businesses that search engine optimisation needs some time in order to show results.
The Independent has reported that car makers are turning to social media to try to revive their sales.
One example is Toyota, which has released mobile applications for the iPhone and established a presence on Facebook.
Ford also used social media to publicise the release of its 2010 Fiesta in America.
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