'Rude' social media marketing 'will not last in ecommerce'

17th November 2009

Marketers for ecommerce firms have been warned against adopting bullish approaches to social media.

Writing for Practical Ecommerce, Armando Roggio stated that while consumers will accept a degree of inconsiderateness in a new and novel market, this will not continue indefinitely.

He noted the popularity of social media marketing, which he called a "novelty", for ecommerce business owners, but warned that the approach is often too gung-ho.

"If those rude marketers have success it won't likely last," Mr Roggio wrote.

Ecommerce marketers should instead use social media to engage with people "in authentic and personal ways".

Mr Roggio used ecommerce itself as an earlier example, noting that badly designed websites with poor customer service had initially been successful, but that businesses needed to adapt as the market evolves and grows older.

Nichole Goodyear, head of social media marketing agency Brickfish, recently told brand-e that Web 2.0 extends beyond just major websites such as MySpace and Facebook.

She suggested establishing a presence on a number of lesser known networks as well.

 

Category: Bespoke Web Design

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