Website SEO 'is a long-term investment'

29th October 2009

Using search engine optimisation (SEO) is a more long-term investment than a pay-per-click campaign, according to an industry professional.

Sam Tilston, online marketing director for Zoombits.co.uk, explained that with paid search, firms have to spend the money they are bringing in.

He compared it to "renting the traffic", while SEO is "investing upfront for a longer term".

Mr Tilston pointed out that several months into a good SEO campaign, the traffic flow could be consistent.

"It'll be a good return on investment for you," he said.

A recent report from Econsultancy and Guava found that nearly half of the firms polled have reported a rise in their return on investment (ROI) on SEO in the past year.

Just six per cent have seen the ROI on this decline.

Online marketers are likely to make the greatest increase in funding for social media marketing over the coming year, the study showed.

 

Category: Bespoke Web Design

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