21st October 2009
Website owners who wish to use Google Analytics for gauging their search engine optimisation (SEO) performance have been given assistance.
In a post for the Econsultancy blog, Ran Nir suggested using Google Merchant to help ecommerce websites list their products among search results.
The free service needs to have traffic from it filtered or tagged to prevent it simply coming up as "organic".
Mr Nir also suggested looking at performance related to all the keywords for which the website ranks, though he recommended analysing brand keywords separately.
Another factor to consider is other websites which offer links to one's own, or "refereeing sites".
Mr Nir said that they could help to forecast how well other changes such as better index pages would perform.
Tal Schwartz, co-founder of analytics firm ClickTale, recently told Practical Ecommerce that there are limitations to Google Analytics.
While professing himself a fan of the service, he noted that the "time on page" feature does not account for people going away from their desk or minimising the browser before returning.
It cannot therefore say how long they were active on the page.
Category: Bespoke Web Design
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