14th October 2009
An industry writer has debunked a number of myths about search for ecommerce websites.
In an article for Drop Ship News, Amanda Brooke explained that website pages are ranked independently in searches, rather than the whole website.
She said the idea that websites are placed as a whole is a "popular myth".
Furthermore, buying a Google ad will not improve a website's performance in searches.
Ms Brooke explained that the search engine is primarily concerned with relevance rather than "pay for play" and that the advert system and the organic searches are entirely divorced from each other.
In addition, speed is a priority.
If an ad server's network is not performing fast enough, the search engine will not necessarily place the ads in order, as it is more concerned with giving users a fast response.
Google itself recently started a new website, Whatbrowser.org, to dispel myths and rumours about browsers.
ITProPortal reported that the site was created by the search engine's associate product marketing manager Jason Toff.
Category: Bespoke Web Design
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