8th October 2009
Search engine optimisation (SEO) needs to be tailored for the Christmas market, an expert has said.
Hal Pritchard of Everton Online told Australian publication Smart Company that his firm makes changes to its SEO strategy as the festive season draws near.
"You need to associate your business with Christmas somehow, put Christmas into your titles and keywords and start putting that into people's heads," he explained.
Mr Pritchard recommended starting the new strategy early to attract as much Christmas traffic to a website as possible.
Ruslan Kogan of Kogan Tech stressed the importance of tweaking website design in order to capitalise on the festive season, comparing ecommerce to bricks and mortar stores in this regard.
Other holiday season tips for ecommerce have come from Amanda Brooke of Drop Ship Access.
She urged people to start planning their strategy early and devise email marketing and news letters.
Ad budget also needs to be carefully distributed over the festive period rather than focused on just one or two days.
Category: Bespoke Web Design
Other Bespoke Web Design Articles
Blogs still important to bespoke web design
Disability access important to bespoke web design
Consider different mobile phones for web design
Endsleigh explains bespoke web development
Social media tools used in bespoke web development
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd