Ecommerce social media 'is about dialogue'

8th October 2009

Social media within ecommerce should be used to interact with customers rather than simply drive products at them.

This is the statement made by Kevin Patrick Allen in an article for Practical Ecommerce.

He pointed out that ecommerce customers "are no longer passive" and expect exchange and interaction with retailers.

As such, he stressed that social media for this purpose needs to be about having a back-and-forth dialogue with people.

"You don't just post, you follow conversations. Listening and interacting are the keys," Mr Allen wrote.

Mr Allen noted that small ecommerce businesses may not be able to hire a social media expert but they can still learn enough to improve their strategy in-house.

The same advice has been given by Chris Crum on WebProNews, who warns against sounding too "sales-pitchy" when carrying out a social media exchange.

He urged firms to make themselves visible within information being shared.

 

Category: Bespoke Web Design

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