2nd September 2009
A new forecast has predicted growth of 74 per cent for global spending on mobile advertising in 2009 as units such as banner ads take off in the sector.
Some $913.5 million (£566.2 million) will be spent on mobile ads this year, with growth set to speed up in 2011, according to Gartner.
However, the analyst suggested that more could be done by those developing mobile applications to take advantage of the predicted rise in mobile ad spending, Online Media Daily reports.
While the number of mobile apps currently available to consumers is growing at a rapid rate, most do not include any advertising, Garter said.
Those that have integrated ads tend to use house ads - pointing to a gap between the revenues currently being earned and those that could be generated with third-party ads.
"The growth in mobile advertising revenues is primarily driven by mobile web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising," Gartner said in its report.
Last month, Frost & Sullivan released a forecast stating that smartphone downloads from app stores will total 6.67 billion by 2014.
Category: Internet Trends
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