26th August 2009
An expert has urged web designers to take full advantage of the medium of online video.
Speaking after the release of figures from Pew Research that show more than twice as many people are now watching online videos compared with two years ago, Robert Proctor outlined the benefits of the media for internet marketers.
The Reality Digital head of EMEA suggested that web designers use a social networking system to help people distribute the video footage they find.
He said: "The vast majority of internet users view video content whilst they are surfing and being as they are often also part of mass social networks, it is of a huge benefit to brands if they incorporate video into their online presence."
Recently, comScore revealed that almost five billion online videos were watched in the UK in April.
On YouTube alone, 18 million people saw a display advert.
Managing director Mark Read said that potential exists for greater use of advertising through online video.
Category: Bespoke Web Design
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