21st August 2009
A new study by comScore has revealed that British mums frequently visit ecommerce websites.
Six of the top ten website categories for mothers aged between 25 and 54 were retail-related ones, with the toys sector coming out on top.
Other popular ecommerce website categories included fragrances/cosmetics, kids entertainment, shipping and food.
Mike Read, senior vice-president and managing director of comScore Europe, said the statistics show that mothers are a particularly important segment when it comes to online shopping.
"It is critical for marketers and retailers to understand how to reach this audience online and influence their spending behaviour - both online and offline," he commented.
Last month's IMRG Capgemini e-Retail Sales Index showed that a growing number of online shoppers are conducting research before making a purchase from an ecommerce website.
Mike Petevinos of Capgemini UK said this offered an opportunity for retailers to conduct website design activities to improve the online experience for these shoppers.
Category: Internet Trends
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