19th August 2009
Retailers looking to expand internationally should carefully consider how they go about translating their ecommerce websites into different languages.
This is according to Armando Roggio of Practical eCommerce, who advised ecommerce website owners to rewrite their English page copy so that it is as straightforward and easy to translate as possible.
They should then prepare a translation document containing a list of all of the text that needs to be converted into another language to give to a professional translator, he said.
"You must hire a reputable and professional translator with particular expertise in the languages you will be using and the industry you serve," Mr Roggio commented.
According to Forrester Research, the global online population will reach 2.2 billion in four years' time, with China, the US, India, Japan and Brazil set to account for the highest proportion of worldwide internet users by 2013.
Online spending will remain the highest in North America, western Europe and the developed parts of Asia, the analyst says.
Category: Ecommerce Web Design
Other Ecommerce Web Design Articles
Browser boost for Opera and Mozilla important for web design
Price comparison applications could improve bespoke web development
Retailers missing out on billions because of poor web design
Bespoke web design must factor in site speeds
Website development sees retailer reap rewards
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd