31st July 2009
Facebook users will now be able to make flower and gift purchases online, following the launch of an ecommerce site on the social network.
The first of its kind, 1-800-Flowers.com's Facebook page now offers customers the opportunity to buy flowers from the social networking site.
In partnership with Alvenda, the company has created a fully-functioning storefront, in which people can browse products and buy gifts without leaving Facebook.
Jim McCann, chief executive officer and founder of the website, commented that 1-800-Flowers.com was one of the first flower stores to use the internet in the early 1990s and is still keeping up with technology.
"We are extremely proud to again be the first - this time in launching a retail store inside Facebook, a bold step in unlocking the tremendous marketing potential of social media," Mr McCann commented.
Facebook currently has 250 million users worldwide, with over one million developers and entrepreneurs creating platform applications in 180 countries.
Category: Ecommerce Web Design
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