2nd July 2009
A new set of guidelines relating to mobile display ads has been launched by the Internet Advertising Bureau (IAB).
The guidelines cover areas such as brand awareness, user experience, targeting different demographics and offering value to the end user.
Brand Driver conducted research involving a mobile campaign run by Kit Kat to help the IAB formulate its guidelines.
The IAB also revealed survey findings suggesting that 72 per cent of mobile web users expect to see more advertising on mobile sites in the next two years.
Over half of respondents also indicated that they would be willing to receive advertising in exchange for free access to content.
"The research clearly shows that mobile advertising has a clear role to play in enhancing brand awareness and connection with other form of media," commented Will Reeve, associate director at Brand Driver.
Jon Mew, head of mobile at the IAB, said last month that mobile marketing offers numerous benefits that other channels may fall down on, such as advanced targeting capabilities and immediacy.
Category: Bespoke Web Design
Other Bespoke Web Design Articles
Endsleigh explains bespoke web development
Social media tools used in bespoke web development
Opera Mini 5 for Android could affect web design
Bespoke web development needed to reduce stress
Browser boost for Opera and Mozilla important for web design
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd