Mobile display ad guidelines published by IAB

2nd July 2009

A new set of guidelines relating to mobile display ads has been launched by the Internet Advertising Bureau (IAB).

The guidelines cover areas such as brand awareness, user experience, targeting different demographics and offering value to the end user.

Brand Driver conducted research involving a mobile campaign run by Kit Kat to help the IAB formulate its guidelines.

The IAB also revealed survey findings suggesting that 72 per cent of mobile web users expect to see more advertising on mobile sites in the next two years.

Over half of respondents also indicated that they would be willing to receive advertising in exchange for free access to content.

"The research clearly shows that mobile advertising has a clear role to play in enhancing brand awareness and connection with other form of media," commented Will Reeve, associate director at Brand Driver.

Jon Mew, head of mobile at the IAB, said last month that mobile marketing offers numerous benefits that other channels may fall down on, such as advanced targeting capabilities and immediacy.

 

Category: Bespoke Web Design

Other Bespoke Web Design Articles

Blogs still important to bespoke web design
Disability access important to bespoke web design
Consider different mobile phones for web design
Endsleigh explains bespoke web development
Social media tools used in bespoke web development