E-commerce sites 'should be clearer about delivery costs'

24th June 2009

Online retailers may be able to reduce shopping cart abandonment rates by displaying delivery costs upfront, it has been suggested.

A new study conducted by comScore for PayPal found that 45 per cent of American online shoppers have abandoned their shopping baskets more than once in the past three weeks.

The main reasons for this included high shipping costs, concerns over security, needing to compare products, lack of convenience and having to go to a different website to look for money-off vouchers.

PayPal claimed that showing delivery costs upfront could have prevented 40 per cent of cases of online cart abandonment from occurring in the first place.

"To get shoppers to buy, it's critical merchants make the checkout experience easy and costs transparent," remarked Eddie Davis of PayPal.

According to the IMRG Capgemini e-Retail Sales Index, UK e-commerce sales rose by 8.2 per cent between May 2008 and May 2009, totalling £3.7 billion overall.

 

Category: Ecommerce Web Design

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