15th June 2009
Small businesses are in a good position to step up their online marketing efforts and potentially steal market share during the downturn, according to one of the stars of Dragons' Den.
Speaking to the Times, Theo Paphitis explained that while bigger businesses have been forced to undertake cost-cutting initiatives during the recession, smaller organisations with lower overheads can go in the other direction.
"Good website design is better value than it has ever been and while it will cut your margins, pay-per-click and affiliate campaigns can reap rewards," he commented.
However, he added: "Unless you're a specialist, get advice from trusted professionals."
Nate Elliott of Forrester Research predicts that European online advertising spending will grow by ten per cent this year.
While this is significantly lower than the 30 per cent growth seen in 2007, search marketing will remain particularly attractive to marketers while there will also be a general shift towards rich media and video advertising over the next four years, he says.
Category: Bespoke Web Design
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