Mobile commerce 'has much potential'

15th June 2009

There are numerous opportunities for growth posed by the advent of mobile commerce, according to one expert.

However, much of this potential lies in using the mobile channel to support offline shopping experiences rather than in purchasing items directly via the mobile web, said Bill Mirabito of B2C Partners in an article for DMNews.

For example, e-commerce retailers could consider optimising their sites so that consumer reviews and ratings are easily accessible to those browsing products in-store, allowing shoppers to compare and contrast different items, he explained.

It might also be a good idea to offer information on product availability for those who cannot find the item they want when in the physical shop, Mr Mirabito stated.

He commented: "While mobile checkout isn't yet worth pursuing, merchants will benefit from tools that deepen affinity for the brand and help consumers as they shop anywhere."

Almost half of consumers think it is somewhat safe to make a purchase via the mobile web, according to a recent Harris Interactive poll conducted on behalf of Billing Revolution.

 

Category: Ecommerce Web Design

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