12th June 2009
Social media is now a crucial tool for businesses looking to retain and attract online customers, according to one expert.
Lisa Wehr of Practical eCommerce said that social media marketing is now more than a "buzzword" and advised online retailers to ensure they play an active part on social networking sites as soon as possible.
This will not only help to bolster search engine optimisation efforts, she said, adding that "it also provides a valuable outlet for articulating special offers, capturing the attention of brand advocates and becoming part of the conversation surrounding your brand".
Armando Roggio of Practical eCommerce said earlier this year that retail social media campaigns can include adding a frequently updated blog to an online store that relates to the products on sale.
This could both deepen customer engagement and encourage word-of-mouth marketing should a consumer link to a blog post on a social media site, he noted.
Category: Ecommerce Web Design
Other Ecommerce Web Design Articles
Browser boost for Opera and Mozilla important for web design
Price comparison applications could improve bespoke web development
Retailers missing out on billions because of poor web design
Bespoke web design must factor in site speeds
Website development sees retailer reap rewards
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd