Corporate sites 'should provide clear communication'

27th April 2009

Corporate websites are most successful when they clearly communicate their key business drivers and data about their market share to potential stakeholders, according to a new Investis IQ survey.

Research conducted by the group assessed the corporate websites of FTSE 100 and FTSE 250 firms on approximately 200 criteria to measure their quality and performance.

It noted that the website for Royal Dutch Shell - which includes a summary factsheet for investors in a number of languages, including English, French, Spanish, Chinese and Japanese - was the top performer when compared to other UK corporate sites.

According to Al Loehnis, director of Investis, companies looking to rebuild trust with their major stakeholders during the current recession may do well to investigate their communication strategy, as it could hold the key to long-term success.

In particular, he noted that sites should clearly state any strategies firms are using which could give them a competitive industry advantage.

"All too often this sort of information is nowhere to be found on corporate websites - a missed opportunity as it is the first place that the vast majority of stakeholders will come looking," he said.

 

Category: Bespoke Web Design

Other Bespoke Web Design Articles

Blogs still important to bespoke web design
Disability access important to bespoke web design
Consider different mobile phones for web design
Endsleigh explains bespoke web development
Social media tools used in bespoke web development