Online marketing spending grows while ad sector declines

16th March 2009

UK spending on online advertising rose in the fourth quarter of 2008 while the rest of the sector saw a decline, according to a new report.

Figures compiled by the World Advertising Research Center for the Advertising Association show that online spending soared by 17.3 per cent in the final three months of last year.

This is compared with a drop of 3.9 per cent for spending on all advertising channels.

Newspaper advertising saw the biggest decline in spending, followed by magazines, radio, direct mail and television.

However, the web was not immune to the effects of the recession as its growth was slower than that seen in the final quarter of 2007, when spending rose by 39.5 per cent.

The Advertising Association noted that another report it published this year predicted advertising growth of up to 52 per cent for the next decade following the end of the recession.

According to eMarketer, UK online marketing spending will reach £3.58 billion this year.

 

Category: Internet Trends

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