27th February 2009
Targeted online marketing is more acceptable in the eyes of some social networkers than it is for others.
At least that is the opinion of Nielsen Online's communications director Alex Burmaster, who told the BBC that MySpace members have been dealing with this form of advertising for some time and see it as par for the course.
On the other hand, he claimed members of social networking portals such as Facebook can view targeted ads as "freaky".
Explaining his thoughts further, Mr Burmaster said that MySpace is predominately a music and entertainment website, which means consumers consider related ads to be part of the overall experience.
"When Facebook gets the technology right, it will make a massive difference. The potential is absolutely enormous," he added.
Recent findings from Forrester Research indicate that social media, which also includes blogs and user-generated video, is used by over 90 per cent of decision-makers within the business-to-business technology industry.
Category: Internet Trends
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