24th February 2009
The Interactive Advertising Bureau (IAB) has formed a new taskforce, which has been given the responsibility to drive change in the marketing industry.
Various representatives from the sector are included in the group, and they will aim to create a model contract that will foster a good relationship between publishers, agencies and marketers, as well as be beneficial to all parties.
Search engine Google and news channel CNN.com are involved in the taskforce, which will try to solve issues concerning data ownership and media contracts between buyers and sellers - two of the most pertinent industry topics at present.
Randall Rothenberg, president and chief executive officer of the IAB, said: "We recognise that our members have truly revolutionised marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution."
The IAB is currently involved in its Annual Meeting - Ecosystem 2 in Orlando, Florida.
Category: Internet Trends
Other Internet Trends Articles
Ten billionth tweet shows importance of Twitter to bespoke web development
Cassandra continues rise in popularity for web development
Social media growth important to bespoke web design
Sharing buttons could be key feature of bespoke website design
Web developers 'should consider combining web with mobile'
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd