New KangaROOS site launched

30th January 2009

A new website has been launched by footwear brand KangaROOS.

The global 3D Flash site offers a local experience for web users by reflecting their location and showing information such as local time and weather.

In addition, the homepage features a globe that users can click on to look at how the brand's products are used around the world. The site's design changes depending on the time of day or night.

Part of a new campaign called What's In Your Pocket?, the website also asks consumers to upload photos of the contents of their pockets for others to see - as each KangaROOS product has its own pocket.

Mike Stopforth, brand manager at KangaROOS, commented: "The challenge was to create a global portal that felt fresh, innovative and on brand; a site that would impress the Y generation ... all of which are difficult tasks and a tough audience."

KangaROOS is currently marking the 30th year since its establishment and has also set up a heritage site to celebrate the milestone.