Financial advisers 'demanding mobile apps'

22nd January 2009

Advisers working within the financial services industry are increasingly demanding mobile applications relevant to their work.

This is according to new research by Aite Group, which showed that 62 per cent of the 201 US financial advisers it polled said it would be useful to have access to in-office apps via their mobile phones.

About one-quarter of respondents said they thought this would not be useful to them, while 11 per cent said they did not know.

Aite Group suggested that this demand for mobile apps could be due to the current economic climate leading to increased business for financial advisers, who as a result need to be able to quickly respond to enquiries from customers.

"By providing mobile access to business applications such as CRM, financial planning tools and trading applications, firms can empower their advisors to better serve their clients, become more efficient and ultimately increase productivity," commented report author and Aite Group senior analyst Alois Pirker.

Last year, business information website Hoover's announced that it is to launch a line of mobile apps specifically designed for corporate users in the US and UK in the early part of 2009.