2nd March 2010
Incorporating a price comparison application could be a way of improving ecommerce websites.
Writing for Econsultancy, Graham Charlton notes some of the benefits, including the fact that it helps reassure the customer that they are getting the best deal.
However, he does raise a concern that, unlike in a physical store where competitor prices may be shown, online it is very easy to go to another retailer.
He also raises the point that if the application does not show a cheaper price elsewhere, but the consumer finds one themselves, then the credibility of the website may be damaged.
One company that provides a price comparison application is Winbuyer and it claims that revenues on pages with the application have been shown to be 4.9 per cent higher than those without it.
Another feature that may help online retailers when it comes to web development is to include a security badge or seal.
Like the price comparison tools, it has been noted that it can help add credibility to a website.
Category: Bespoke Web Design, Ecommerce Web Design
Other Ecommerce Web Design Articles
Browser boost for Opera and Mozilla important for web design
Retailers missing out on billions because of poor web design
Bespoke web design must factor in site speeds
Website development sees retailer reap rewards
Bespoke web developers 'must make sites stand out'
Top News Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
Pure Innovation Ltd