Archive For February 2010

Web developers 'should consider combining web with mobile'

11th February 2010

Combining mobile and web advertising could help marketers increase awareness of their brand significantly, according to the Internet Advertising Bureau (IAB).Research carried out by the digital marketing trade association has indicated that cross-media campaigns featuring web and mobile ads led to...

100m users for Facebook Mobile

11th February 2010

Posted by Chris HoultA total of 100 million people have now signed up to the Facebook Mobile service so they can use the social networking site wherever they go.Writing for the official Facebook blog, Chamath Palihaptiya commented that the announcement comes less than six months after the social...

Understanding analytics 'can improve website design'

10th February 2010

By Chris HoultA more in-depth understanding of analytics software can help to improve website design by yielding a better awareness of visitor trends, it is suggested.Jeff Gillis of the Google Analytics Team writes on the software's official blog that analysing visitors and content can help to...

Bespoke web design 'should target action consumers'

10th February 2010

By Chris MellishWhen undertaking bespoke web design, targeting content at 'action consumers' could be the key to succeeding in an increasingly competitive social media marketing environment.Christina Smedley, global head of consumer practice at public relations firm Edelman, tells Advertising Age...

Website design 'should not compromise lead quality'

9th February 2010

By Colin MacDonaldImproving website design in order to gain more leads should not hamper the quality of the prospects produced, webmasters and marketers have been warned.Writing for marketing blog GrokDotCom, senior persuasion analyst Brendan Regan notes that shortening sign-up forms can lead to...

Web development 'should be based on analytics'

9th February 2010

By Chris HoultBasing web development on the insight provided by analytics software can allow customers to be targeted in a way that increases the likelihood of a sale, it has been suggested.Ron Swift, vice-president of cross industry business solutions at analytics software developer Teradata,...

Audience knowledge could inform bespoke website development

8th February 2010

By Colin MacDonaldWebmasters in fields where specialist knowledge is likely among visitors could find that analytics software is able to highlight the issues to take into account during bespoke website development.In an article for JavaWorld, Dustin Marx, principal software engineer and architect...

Website design 'should target universal search'

8th February 2010

By Chris MellishCatering for different kinds of content in website design can help a site to perform better in universal search results, according to Ron Jones of Search Engine Watch.Some of the more direct elements of website design that can help pages to perform well involve labelling multimedia...

E-commerce website design tips given

5th February 2010

Those hoping to make the most of e-commerce website design need to attract visitors in much the same way as brick and mortar stores. According to Peter Crisafi, vice-president of New York website design firm dzine it, first impressions are very important in maintaining consumers' interest in an...

Mobile application development experts in HTML and Flash debate

5th February 2010

The battle is still ongoing among mobile application development experts deciding whether to use HTML or Flash platforms for their programs. That is according to CNet writer Stephen Shankland, who noted that the debate has become more important since the announcement of the Apple iPad, which does...

Social media 'to become integral to website design'

5th February 2010

Website creation will increasingly incorporate social media platforms as their primary way of communicating with customers, it has been predicted. Online analyst Gartner said that by 2014, 20 per cent of firms will use links to social networking sites as their key communication medium thanks to the...

Video marketing 'very useful' for bespoke web designers

4th February 2010

By Alex BallBespoke web designers should look at internet video marketing to help attract new visitors. That advice has come from writers at ARA content, who note that video promotion is an ideal way for tailor-made websites to advertise themselves and potentially boost revenue. ...

Bespoke business websites should employ 'social media editors'

4th February 2010

By Chris HoultBusiness-based bespoke websites should look at employing dedicated social media editors, according to an industry expert. Rachel Sklar, former editor of the Huffington Post, said that larger firms in particular should look at recruiting dedicated editors for social media platforms as...

Bespoke business websites should 'embrace mobile commerce'

4th February 2010

By Colin MacDonald Developers of bespoke websites should more than ever be looking at adding a mobile commerce site to their platform, according to an expert. Graham Charlton, writing for the eConsultancy blog, has advised e-marketers and internet businesses to take advantage of increased levels of...

Social media can 'drive e-commerce conversion'

3rd February 2010

By Chris HoultBespoke web designers may wish to implement social media to help drive conversions on e-commerce platforms, according to business product designer NEBS. The company predicts that though social media is a relatively new phenomenon, it looks...

Android rise could impact mobile application development

3rd February 2010

By Alex BallMobile application development could be set to surge on Android-supported devices, according to an expert.Mobile News CWP reports that Ben Wood, director with CSS Insight, says that traditional vendors may struggle as Android enabled handsets become more popular.He suggests that there...

Bespoke web designers may see mobile internet 'surge'

3rd February 2010

By Colin MacDonaldBespoke web designers may be interested to note that a surge in the number of people using mobile internet has been predicted by a spokesman for communications and media services firm Arqiva. Head of strategic development Dr Peter Crouch told the Westminster...

Bespoke websites must embrace 'quality content' for SEO

2nd February 2010

By Chris Mellish Owners and designers of bespoke websites must ensure they produce good quality content to aid search engine optimisation. That is the advice of Jennifer Marsh who, in an article for Suite101, highlighted the importance that good content has for a website's search engine ranking. Ms...

iPad could help mobile internet 'take off'

2nd February 2010

By Colin MacDonald Bespoke web developers could see the mobile internet market kick-start following the launch of Apple's new iPad, according to experts. The latest product is expected to launch in Europe in the spring, but many are already heralding the impact it could have on the number of people...

Social media 'ideal for content publishing'

2nd February 2010

Bespoke web development can be enhanced by embracing social media platforms for content publication, according to an expert. Chris Brogan, writing on his own personal website ChrisBrogan.com, believes social media provides publishers with a fantastic opportunity to get their content noticed by an...

Social media can 'transform' website design

1st February 2010

By Chris Hoult Bespoke website development can be transformed by incorporating social media modules, according to an expert. Laura Christianson, writing for Snohomish County Business Journal, believes that websites can "accomplish ... goals" by properly embracing social...

Tailor-made website helps businesses and students connect

1st February 2010

By Chris Mellish A former student from Northumbria University has successfully used bespoke web development to help businesses and students connect online, according to NEBusiness.co.uk. Martin Ramsden developed the website studentnoticeboard.com after he was unable to find an avenue for selling...