Bespoke web designers 'can look out for social media advertising'
29th January 2010
By Alex BallOwners of tailor made websites have been told to watch how advertising develops on social media.Guy Phillipson, chief executive of the Internet Advertising Bureau, pointed out that social media gives advertisers an insight into what people do during the day and what interests them.He...
Mobile applications development: More cloud-based apps 'coming'
29th January 2010
By Alex BallDevelopment of cloud-based mobile applications would be "natural", according to an expert.Steve Reynolds, who chairs the Mobile Data Association, gave his views after a study by Juniper Research showed that such apps are expected to increase.According to Mr Reynolds, the...
Bespoke websites 'should use long tail keywords'
29th January 2010
By Chris MellishSearch engine optimisation (SEO) can be bettered with the use of long tail keywords.This is the assertion made by Sam Tilston of mail order firm Zoombits.co.uk.He gave the example of optimising pages around the term "buy blue candle" as opposed to simply...
Is Linux as good as the iPad?
28th January 2010
By Chris MellishLinux is a real rival for the new iPad from Apple, according to an industry writer.Steven J Vaughan-Nichols used a Computerworld blog post to express his belief that more Linux-powered devices will be released later this year in response to the iPad."I foresee a roll-out of...
Social media 'good for email ecommerce drives'
28th January 2010
By Chris HoultWeb 2.0 is a good starting point for companies that want to adopt a social media strategy.This is the claim made by Neil Berman in an article for Mediapost's Email Insider.He explained that social media can be used by a company to research its market and ask people questions about the...
'Study existing business for bespoke web design'
28th January 2010
By Colin MacDonaldFirms that are smaller in size should use well-established websites as their basis for designing their own sites.Real Business spoke to internet marketing expert Will Critchlow about internet trends for this year and how companies can be sure to capitalise on them. Mr Critchlow...
How to optimise videos on bespoke websites
27th January 2010
By Chris MellishAdvice on using video within bespoke websites to boost search engine optimisation (SEO) has been given.Benjamin Wayne used a Search Engine Watch article to explain that search engines reward websites which have different types of content within them in order to provide mixed search...
Links 'good for bespoke website SEO'
27th January 2010
By Alex BallCompanies creating bespoke websites for search engine optimisation (SEO) need to make sure they use links properly.This is the advice given by Erin Weinger in an article for Entrepreneur magazine.She explained that Google assesses a website's popularity when deciding where to place it...
SEO 'crucial for bespoke websites'
27th January 2010
By Colin MacDonaldTailor made websites are useless unless they are optimised for search engines, it has been claimed.An editorial from HTML Goodies stated that without a search engine optimisation (SEO) tactic in place, "you may as well just not even bother having a site at all".In...
Social media 'will not replace bespoke websites'
26th January 2010
By Chris MellishBespoke websites are still necessary even with the rise of social media, according to a commentator.Eric Enge used a Search Engine Watch article to refute claims that search engine optimisation (SEO) is losing its power.Though some people have said social media will eliminate the...
Bespoke websites: How to counter poor reviews
26th January 2010
By Chris HoultCompanies have been given advice on getting search engine optimisation (SEO) benefits from bad publicity.SEO Consult carried an article in which firms were told how they could turn these negative events into positive coverage.The publication advised against trying to prevent any...
Bespoke web design advice for Bill Gates is public knowledge
26th January 2010
By Colin MacDonaldA writer has penned a letter to Bill Gates to advise him on search engine optimisation (SEO).Danny Sullivan published the article on Search Engine Land, however, so creators of bespoke websites all over the world can benefit from the tips as well.Mr Sullivan demonstrated how a...
Will mobile applications development be affected by smarter phones?
25th January 2010
By Chris MellishMid-market smartphones could become more advanced this year, an expert has said.Conrad Longmore, who edits Mobile Gazette, accepted that it can be difficult to make forecasts about the smartphone sector because there is no absolute definition of what constitutes such a device.He...
Bespoke website design 'should have keywords early in the title'
25th January 2010
By Alex BallWebsites can improve their search engine optimisation (SEO) performance by placing keywords early on in the title, it has been said.A blog post for SEO Consult pointed out that viewers will be drawn immediately to the headline of a page.Writers should make sure that keywords appear...
Bespoke websites 'need time for social media'
25th January 2010
By Colin MacDonaldHaving a proper social media project in place requires time, an expert has said.Lawrence Petty explained that time investment is necessary for maximising the effects of using social media.He recommended getting a virtual assistant to help out if a company cannot be on the networks...
How bespoke web design must change
22nd January 2010
By Chris MellishCreators of tailor made websites have been given a list of trends they need to consider over the course of 2010.Softpedia's Catalin Cimpanu outlined a number of internet trends that are affecting web design, such as the increasing need for mobile versions of websites and the rise of...
Branded mobile application development 'will continue'
22nd January 2010
By Chris HoultCompanies will carry on creating branded mobile applications for smartphones over 2010, two professionals have predicted.Dan Neumann and Allison Mooney of Advertising Age outlined several mobile trends that they believe will be seen this year, including the continuation of branded...
Linux to provide basis for stock exchange
22nd January 2010
By Colin MacDonaldPreparations are underway for the London Stock Exchange's (LSE) shift over to a Linux-based platform.Computerworld reported that at the end of this year, the LSE will complete its transfer to MillenniumIT, a trading platform that runs on Linux.It is currently running on a...
How bespoke websites can use SEO in blogs
21st January 2010
Firms that have blogs have been urged to make the most of them for search engine optimisation (SEO).A blog post for SEO Consult pointed out that blogs are, by their very nature, good for SEO because they provide constant fresh content.However, to be used to their maximum capacity, they also need to...
Companies 'should study rival bespoke websites'
21st January 2010
Businesses looking to improve their search engine optimisation (SEO) performance have been encouraged to look at the tactics used by their rivals.Jill Kocher used a Practical Ecommerce article to suggest that firms use the Google Keyword tool to work out what the trends are regarding keywords and...
Bespoke websites 'must focus on speed and local search'
21st January 2010
Loading times and local search are two things bespoke websites will need to focus on in 2010, a professional has said.In a Coast Digital blog post, Ashley Fletcher pointed out that the speed at which webpages load is something Google's new Caffeine update takes into account when placing hits for a...
Good speed 'important for bespoke websites'
20th January 2010
Loading pages quickly is an important factor for bespoke websites, according to experts.Fresh Business Thinking reported a round table discussion held in Manchester in which industry professionals identified speed as a crucial element for successful search engine optimisation (SEO).Page loading...
Owners of bespoke websites 'must feel out social media environment'
20th January 2010
Companies have been urged to familiarise themselves with the content of social media before making any contribution to it.Manish Mehta of Dell spoke to the Financial Times about the issue, advising businesses to "listen first and participate second".Another expert to talk to the...
Mobile applications development: Revenue 'to rise'
19th January 2010
Mobile applications will see a growth in revenue in 2010, it has been predicted.According to KPMG, mobile users will also make more small payments in order to download digital products and services.Other foreseen trends include a rise in eBooks being bought for smartphones and for Android to take...
Bespoke website design 'should consider SEO from the start'
19th January 2010
Websites should not be made first with consideration for search engine optimisation (SEO) added on later, a professional has said.In an article for iMediaConnection, Ian Hughes stressed the need for keeping SEO a priority from the very beginning when launching a website."All told, it's much...
'Do not overuse Flash in bespoke websites'
19th January 2010
Too many Flash animations are detrimental to an ecommerce website, a writer has said.In a blog post for Smallbiz Central, Niccolinas Soto warned that overuse of such effects in a bespoke website will distract customers and draw attention away from the products that are being sold.She also gave some...
Internet trends predicted
18th January 2010
Companies will increasingly look to video and social graphs over the course of 2010, according to commentators.Writing for Advertising Age, Ken Mallon and Duncan Southgate noted the rapid rise of online video advertising and predicted that this will continue.They pointed out that such footage is...
Mobile applications development: iPhone is 'unchallenged'
18th January 2010
Apple's iPhone currently rules supreme within the handset market, according to an industry professional.Leigh Geary of CoolSmartPhone.com explained that the iPhone's mobile applications development is so strong that there are no immediate threats posing any serious risk to the product's market...
Bespoke websites 'should be positive about product correction'
18th January 2010
Tailor made websites need to be used to create a positive take on correcting a badly-received product, it has been claimed.Writing for the Econsultancy blog, Patricio Robles explained that, when changing goods in response to customer feedback, firms need to make sure they do not make themselves...
Bespoke websites 'must not overdo SEO'
15th January 2010
Companies have been warned against trying too hard to carry out search engine optimisation (SEO) tactics.SEO Consult explained that keyword stuffing or adding too many links can cause search engines to classify a page as spam and pass it over.Websites deemed to be unnecessarily stuffed to try to...
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