SEO 'needs at least six months'
30th October 2009
A search engine optimisation (SEO) strategy should have at least six months of commitment, a professional has warned.Patricio Robles used an Econsultancy blog post to outline some "inconvenient truths" about SEO tactics.While acknowledging the natural desire for fast results, he said that...
Above the fold 'important on ecommerce websites'
30th October 2009
The part of a website page that shows above the fold can be used for ecommerce benefits, a writer has stated.Graham Charlton used an entry for the Econsultancy blog to point out that this is the first part of a page visitors see when they initially visit a website.He said that they will look at it...
Website SEO 'is a long-term investment'
29th October 2009
Using search engine optimisation (SEO) is a more long-term investment than a pay-per-click campaign, according to an industry professional.Sam Tilston, online marketing director for Zoombits.co.uk, explained that with paid search, firms have to spend the money they are bringing in.He compared it to...
Website SEO 'should cater for longtail phrases'
29th October 2009
Longtail phrases need to be taken into consideration for a website's search engine optimisation (SEO) campaign, a writer has said.Stuck On author Carl noted that many SEO strategies involve optimising around six keywords and phrases.But he observed that use of longtail phrases, involving more words...
Disney uses mobile application to build customer relationships
28th October 2009
Customers are to be rewarded for exploring the Disney website with a new mobile application being launched by the company.Jason Davis, Disney.com's vice president, explained to the Associated Press that the mobile application is meant to foster stronger relationships between users and various...
Social networks comprise more than a quarter of display ads
28th October 2009
Over 25 per cent of online display ads in the UK are now from social networking sites, according to new data.Figures released by comScore show that in August, 13.8 billion display adverts were from social networking websites.This equates to more than a quarter of all the ones seen on the...
Ecommerce 'can benefit from local optimisation'
28th October 2009
Owners of ecommerce businesses have been advised to look at optimising their websites for local clients.In a blog post for Practical Ecommerce, Danna Crawford suggested looking into localising search engine optimisation efforts by using one's own town as a keyword combined with phrases such as...
UK ecommerce 'needs to work on retargeting'
27th October 2009
Ecommerce companies in the UK are not optimising on retargeting, an expert has said.Charles Nicholls of SeeWhy told Econsultancy blogger James Gurd that he does not believe most UK ecommerce firms carry out the practice and that those which do are not optimising it.Retargeting is contacting...
Conversational tone 'good for ecommerce copy'
27th October 2009
Copywriters for ecommerce websites have been urged to adopt a conversational style in their writing.ZippyCart said that being "personable" in website copy will help to engage customers better than a more stiff and formal tone."It is via a medium that is much more casual than a brick...
Small firms 'making web design errors'
27th October 2009
Many websites belonging to smaller firms are suffering from faults in the web design, new research has shown.According to Streamline.net 83 per cent of the 1,700 users polled experienced problems relating to web errors.Broken links and URLs and webpages which have not been finished are among the...
How to improve website content
26th October 2009
Website content needs to be contextualised and capture attention quickly, it has been claimed.The Los Angeles Public Relations Firms publication outlined a number of qualities website content needs to fulfil to be effective.As well as keeping its context, or sales pitch, clear, headlines need to be...
Websites 'must be built for SEO'
26th October 2009
Owners of websites need to think about search engine optimisation (SEO) right from the beginning.This is the claim made by SEO Consult blogger Michael, who stated: "Everything starts with web design."According to the writer, all elements of web design need to have SEO as a factor in them...
Mobile applications 'help with budgeting'
26th October 2009
Smartphone users can help keep track of their finances with certain mobile applications.Chiara Cavaglieri used an Independent article to outline a number of mobile applications which are intended to assist with money management.The free app 0870 helps users to find alternatives to costly 0870 phone...
Web design 'must be mindful of fonts'
23rd October 2009
Fonts for a website need to be chosen carefully, according to writers.In an article for the Times Standard, Lynn Harvey and Joel Mielke pointed out that if a font is going to be shown on a number of different browsers and platforms, it has to be suited to all of them.This is one reason why the same...
Mobile applications 'to be part of ecommerce trends'
23rd October 2009
Growth of mobile applications will continue over next year as an ecommerce trend, a new study predicts.FFP Global's report, 10 Ecommerce Trends for 2010, forecasts that mobile applications will continue to become an even bigger part of the ecommerce sector."Just as ecommerce sites have...
Charity web design 'must accommodate older people'
23rd October 2009
Fundraising websites need to consider older people in their web design, an industry professional has said.Addressing the International Fundraising Congress, Jonathan Waddingham noted that a significant percentage of online donors are 55 or over and that web design must take them into account.The...
Website SEO 'needs long sentences'
22nd October 2009
The importance of keeping longer sentences in website copy has been stressed by a professional.In a blog post for Stuck On, a writer identified as Matt refuted claims in other blogs that short sentences are best for search engine optimisation (SEO).While agreeing that users need to have their...
Ecommerce 'no longer optional'
22nd October 2009
Businesses must have ecommerce facilities available, according to industry figures.Writing for Retail Week, Joanna Perry reported that retail professionals she has been meeting recently have agreed that putting money into ecommerce is now a necessity rather than an optional choice.Ms Perry noted...
Tips given for analysing website SEO
21st October 2009
Website owners who wish to use Google Analytics for gauging their search engine optimisation (SEO) performance have been given assistance.In a post for the Econsultancy blog, Ran Nir suggested using Google Merchant to help ecommerce websites list their products among search results.The free service...
Mobile applications for car security 'are on the way'
21st October 2009
Car security could be a focus of future mobile applications, a report has stated.According to Hitomi Larson of iSuppli, elements of remote car control and safety measures are already in existence.The automotive electronics analyst told Cellular News that these features are present in Toyota's...
SEO for a website 'is not spam'
20th October 2009
A website professional has refuted the idea that search engine optimisation (SEO) is the same as spam.Writing for Search Engine Land, Danny Sullivan said that critics of SEO often equate the strategy with spam but that this is not correct."That's like saying email marketing is spam or that all...
Website SEO advice given for start-ups
20th October 2009
Start-ups have been given tips on keeping their websites visible on the internet using search engine optimisation (SEO).Entrepreneur.com writer Scott Gerber offered the advice in an article that was carried on msnbc.com.As well as increasing visibility through search engines with SEO, he...
Website SEO 'needs clear goals'
20th October 2009
The need for clear goals when using a search engine optimisation (SEO) tactic for a website has been highlighted by a professional.In a blog post for SEOptimise, Stuart Tofts said that businesses often do not have a proper idea of what they hope to achieve by optimising their website content.He...
Yorkshire fashion designer to set up website
19th October 2009
Website design is on the mind of a young fashion designer who lives in Yorkshire.Charlotte Desmier of Doncaster is a runner-up in the Fashion Diversity competition at the Museum of London.The 22-year-old, who graduated from the University Centre Doncaster with a degree in combined design, is now...
Augmented reality 'heading for growth in mobile applications'
19th October 2009
Users of mobile phones are getting a taste of augmented reality in their mobile phone applications.Mark Prigg of the London Evening Standard reported that the technology, which brings data about one's surroundings to the mobile device, is already in use.He gave examples of existing apps which can...
Website copy 'must be well written'
19th October 2009
Copy must not be badly written just to get keywords in, an industry figure has stated.In an article for the SEO Consult blog, a writer known as James warned that clumsy, badly written copy will not do well in search rankings even if it contains keywords.He explained that search engines have adapted...
Social networking websites boom
16th October 2009
A rising number of adults are joining social networking websites, Ofcom has found.The communications regulator's research showed that while 22 per cent of adults belonged to such sites in 2007, the figure is now 38 per cent.Women are more likely to go online for social networking, while men will...
Voice controlled mobile applications 'have attraction'
16th October 2009
Mobile applications that allow users voice control have an attraction to consumers, an expert has said.Ian Fogg, a Forrester principal analyst, told the Times that a hands-free method of control eliminates any problems with data entry.He said that mobile devices with small screens and keyboards and...
Website SEO critics refuted
16th October 2009
Reasons for criticising of search engine optimisation (SEO) for websites have been outlined by an industry professional.In an Econsultancy blog post, Patricio Robles identified a number of common reasons people against SEO and explained why they were unfounded.He said that some people may oppose...
Website SEO 'is a long-term tactic'
15th October 2009
Ecommerce owners need to take a long-term view of their search engine optimisation (SEO) strategies, an expert has stated.In an article for the Coast Digital blog, Rebecca Wheeler explained that SEO can take months to bring in measurable changes.She explained that it is not a short-term fix for...
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