Paid-for online video to grow in popularity
14th July 2009
A new report has suggested that the market for paid-for online video will expand significantly over the next three years.Strategy Analytics said in its forecast that the worldwide market for such clips will be worth $3.8 billion (£2.3 billion) by the end of 2009, compared with a value of $3.5...
Mobile ads 'better than online for branding'
14th July 2009
Mobile advertising can perform better than standard online ads when it comes to enhancing the brand of a particular company, it has been suggested.Experts convening at the recent Interactive Advertising Bureau Marketplace: Mobile conference indicated that mobile ads can have their advantages when...
Social networking ad spending tipped to rise
14th July 2009
Advertisers will spend significantly more on ads on social networks in 2012 than they do at present, it has been predicted.According to eMarketer, some $2.2 billion (£1.3 billion) will be spent on social network advertising by businesses around the world in 2009, up nine per cent compared with...
Small firms urged to exercise caution over Bing
13th July 2009
Small business should exercise caution before investing significant sums of money in optimising their websites for Bing, according to one expert.While Nielsen figures indicate that the search engine is seeing steady growth, it remains to be seen whether the Bing can capitalise on this and offer...
Facebook 'could go down e-commerce route for gig tickets'
13th July 2009
It is possible that Facebook will soon launch an e-commerce facility allowing users to purchase gig tickets via the social network, it has been suggested.Speaking to the Evening Standard, Paul Allen of Computeractive magazine said that Facebook is the "perfect" medium through which to...
Consumer views of mobile ads 'largely positive'
13th July 2009
Consumer perception of mobile marketing is mostly positive, according to a new study.Research carried out for the Internet Advertising Bureau (IAB) and the Mobile Marketing Association suggested that the majority of mobile users are welcoming of mobile ads - but only if they offer an incentive to...
Silverlight 3 released
10th July 2009
Microsoft has launched the latest release of its Silverlight platform.Silverlight 3 comes with Expression Encoder 3 and was supposed to be launched later today (July 10th).However, it was released to Microsoft's servers a day early and is now available for developers to download.According to a post...
Google extends Product Search for mobile
10th July 2009
Google has announced that more mobile devices are now supported by its Product Search service for mobile users.The search engine originally launched the facility for just iPhone and Android handsets several months ago.However, all mobile phone users with web-enabled handsets can now use the service...
Blogs 'can boost e-commerce websites'
10th July 2009
Blogging can be a good way for e-commerce website owners to attract and retain customers, as well as to build their online reputations, it has been suggested.According to Sarah Worsham of Practical eCommerce, blogs can build trust between consumers and online retailers and can do much to enhance...
Mobile media consumption 'rising'
9th July 2009
A growing proportion of media consumption is taking place on the mobile web, new figures have suggested.In a poll of 1,800 consumers, AOL and Universal McCann found that respondents spent one in every seven minutes of their media time on the mobile internet.The majority of users said they turned to...
Google exec speculates over sensor-based search
9th July 2009
One new form of search that could be on the horizon may be based on the use of sensors, it has been suggested.Speaking to the Guardian, Google vice-president of search product and user experience Marissa Mayer said that sensors could be built into everyday devices to offer searchers data drawn from...
Attractive websites 'key' to e-commerce success
9th July 2009
Retailers looking to boost sales through the online channel need to make sure that their e-commerce websites are as attractive as possible, it has been advised.Speaking to the Financial Times, Frank Lord of ATG warned that many retail outfits fail to put the same amount of work into their...
Business blogs 'should offer original content'
8th July 2009
Companies using blogs for search engine optimisation purposes need to make sure they use only unique content to populate their entries, it has been advised.According to Econsultancy editor-in-chief Chris Lake, Google particularly "loves" content that is completely unique and is of a high...
Google unveils Chrome-based OS
8th July 2009
Google has revealed that it intends to launch a desktop operating system (OS) based on its Chrome browser next year.The Google Chrome OS will initially be developed for use on netbooks and will be separate to the Android project. The search engine will open source the code for new OS later this...
Halifax tops list of best insurance sites for user experience
8th July 2009
A new study has rated Halifax as the best UK insurance website when it comes to user experience.The research by Global Reviews gave Halifax a score of 60 per cent after examining its site and assessing it based on 550 different criteria, with the website performing particularly well in the search...
UK online ad spending to slow, says eMarketer
7th July 2009
UK spending on online advertising will slow in 2009, although it is expected to rebound by early next year, according to an eMarketer senior analyst.Karin von Abrams suggested that while online ad spending has been "hit harder" than expected this year, upcoming big-ticket events such the...
BBC iPlayer users can now link to specific scenes
7th July 2009
BBC iPlayer users can now send links to their friends that will take them directly to specific scenes in their favourite television programmes, the broadcaster has announced.Writing for the BBC Internet blog, Anthony Rose asserted that a new feature on the player allows users to create links that...
Heatwave prompts surge in searches for cooling products
7th July 2009
Searches for paddling pools, air conditioning units and swimming pools dominated Hitwise's Shopping and Classifieds category during a heatwave in the UK last week.According to a blog written by Robin Goad, research director of the web monitoring company, the warm weather prompted searchers to look...
Expert: Event-based mobile marketing to grow
6th July 2009
Mobile marketing campaigns based on particular events are likely to become more common in the near future, an expert has said.Such campaigns will eventually become "an undeniable trend" thanks to their ability to go viral among consumers easily, said Mobile Marketing Association president...
Online video 'to become more interactive'
6th July 2009
Online video will eventually evolve to become more interactive and engaging for web users, it has been suggested.According to designer Martin Cajzer, it is likely that live tagging will be used more by marketers to entice more consumers to their websites."This will enable users to click on...
Online video on the rise, says comScore
6th July 2009
The number of online videos watched by UK web users in April soared by 47 per cent compared with the same time last year, according to a new report.Figures from comScore reveal that 21.8 million Britons watched 4.7 billion online clips during April, with YouTube accounting for more than half of...
W3C to halt XHTML 2 work
3rd July 2009
The World Wide Web Consortium (W3C) has announced that it will stop working on the development of XHTML 2 at the end of this year.In a statement, the organisation said that it will not renew the XHTML 2 Working Group charter when it expires at the end of 2009 to focus efforts on the latest version...
Nokia 'top for mobile navigation'
3rd July 2009
Nokia is the top mobile platform when it comes to take-up of mobile-based satnav apps and services in Europe, according to a new report.The study by Frost & Sullivan indicated that more than 72 per cent of current navigation system users in Europe rate Nokia as the best brand for these...
UK consumers change tack over online vouchers
3rd July 2009
Shoppers in the UK are employing more sophisticated methods to seek out discount vouchers on the web, new research has suggested.According to Hitwise, voucher sites are sending more traffic to e-commerce sites than they were a year ago, despite the fact that voucher search growth has started to...
Google optimises search results for more mobiles
2nd July 2009
Google has announced that it has optimised its search results for a wide range of mobile phones and languages after initially doing so for the iPhone and Android in the US last year.The new search results format for Google.com is now available on all device models - including both smartphones and...
Mobile display ad guidelines published by IAB
2nd July 2009
A new set of guidelines relating to mobile display ads has been launched by the Internet Advertising Bureau (IAB).The guidelines cover areas such as brand awareness, user experience, targeting different demographics and offering value to the end user.Brand Driver conducted research involving a...
Android market share 'holding steady'
2nd July 2009
Android's share of the mobile platform sector is holding steady, according to a new study.The latest Pulse report from mobile analytics firm Flurry shows that Android has maintained its percentage share despite the fact that the number of developers, applications and consumers in Flurry's network...
B2B sites 'need to do more to improve SEO'
1st July 2009
Some business-to-business (B2B) websites are falling down when it comes to search engine optimisation (SEO), according to a new survey by MarketingSherpa.The online marketing resource asked agencies to rate their clients on how well they perform website management tasks such as implementing SEO,...
Firefox 3.5 finally launched
1st July 2009
The latest version of the Firefox browser has been made available to web users after being in development for almost a year.Firefox 3.5 was originally intended to be version 3.1 of the open source browser but was delayed after the sheer wealth of new features and technology intended for the product...
Satnav app unveiled for Android
1st July 2009
A software developer has launched a new satnav app for the Android platform.The CoPilot Live app from ALK Technologies can be used on devices including HTC's Magic, Dream and Hero handsets and offers real-time travel information and turn-by-turn voice-guided GPS navigation.It makes use of 3D...
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