Pay attention to product copy, e-commerce sites told
14th May 2009
E-commerce websites must contain detailed and relevant product descriptions to help shoppers decide whether they want to make a purchase, according to one expert.Armando Roggio of Practical eCommerce said that it is vital online retailers tailor their product descriptions to suit their target...
Top sales-boosting e-commerce tactics revealed
13th May 2009
New research has revealed the top e-commerce strategies seen as very effective for enhancing sales by marketers.According to the poll by MarketingSherpa, 64 per cent of respondents view perpetual shopping baskets - those that stay with the shopper as they surf through the site - as very effective...
Top web brands dominate UK internet usage
13th May 2009
A new report has revealed that the top ten web brands account for 45 per cent of all time spent online by UK internet users.According to Nielsen Online, the most visited websites in the UK are Facebook, MSN/Windows Live, Google, eBay and Yahoo!.In April, Facebook and MSN/Windows Live together...
WeFi app brought to Android
13th May 2009
An app that helps mobile users to find local Wi-Fi hotspots more easily has been launched for the Android platform.WeFi allowed users to detect the best Wi-Fi connection in their area in a single step, eliminating the need to open a browser, search for hotspots and look through these for a decent...
Vodafone to launch mobile app store
12th May 2009
Vodafone is launching a new mobile app store similar to current offerings from Apple, BlackBerry and other mobile organisations.The store will enable developers to create apps that can work across a range of Vodafone handsets, with consumers paying for each app through their normal billing plans,...
Android phone shipments 'set to soar'
12th May 2009
A new forecast has predicted that global shipments of Android-enabled smartphones will soar by 900 per cent this year.The report from Strategy Analytics suggests that support from operators, vendors and developers around the world will help to increase take-up of the Android operating system.It...
Adobe announces 'strong' support for Strobe project
12th May 2009
Adobe has revealed that more than 20 organisations are now supporting its framework to enable companies to create their own customised media players.The Strobe project will establish an industry standard with regards to media players and offer components to businesses to make it easier for them to...
E-commerce 'cannot reach full potential amid security fears'
12th May 2009
The UK e-commerce sector cannot maximise its potential until consumers' fears over the security of shopping online are overcome, an expert has warned.Recent Office of Fair Trading (OFT) research showed that about 30 per cent of web users do not buy goods over the internet, with lack of trust in the...
Brits lack trust in internet for shopping, study says
11th May 2009
Nearly one-third of British consumers do not shop online because they have little trust in using the internet for shopping purposes, new research has revealed.The survey by the Office of Fair Trading (OFT) also found that 20 per cent are too worried about security to shop online while 15 per cent...
Google 'to launch stargazing Android app'
11th May 2009
Google is planning to launch an Android mobile app that lets users identify stars in the night sky, it has been reported.According to the Times, the Star Droid app will enable Android device users to point their phone's camera at a particular section of the sky and receive information on the star...
Mobile apps launched by Thomson Reuters
11th May 2009
New mobile applications for the BlackBerry and iPhone have signalled the "first big step" in a billion-dollar multimedia investment from Thomson Reuters, according to a paidContent: UK writer.David Kaplan asserted that the firm is spending "to make up for any lost time" as it...
Website structure errors 'harming usability'
11th May 2009
Errors in websites' information architecture are still rife on the internet, making it harder for web users to find their way around them.This is according to usability guru Jakob Nielsen, who said in his latest Alertbox column that websites failing in this regard include those with no discernible...
Report: Fashion e-commerce has good prospects
8th May 2009
E-commerce websites selling fashion items are likely to ride out the recession well, it has been suggested.IMRG and eDigitalResearch's latest e-CSI quarterly survey showed that nearly half of UK online shoppers are spending the same amount of money or more on purchases from fashion e-commerce sites...
E-commerce marketers 'looking at different channels'
8th May 2009
Online retailers are increasingly taking a multi-faceted approach to their marketing initiatives, according to one expert.Scot Wingo of ChannelAdvisor told eMarketer that the downturn is making e-commerce firms more cautious about what they spend their marketing budgets on.They are trying to combat...
Website images 'should be optimised'
8th May 2009
Website owners would do well to consider editing their images for search engine optimisation (SEO) purposes, according to MarketingSherpa.The online resource noted that Google Image Search is one of the most popular sites in the US.To attract this traffic, webmasters should optimise all of the...
T-Mobile kicks off Android 1.5 update for G1
7th May 2009
T-Mobile has started to push the latest version of the Android operating system to G1 users in the UK.Android 1.5 is being made available to the 100,000 people in the UK who own the mobile phone and is to be rolled out in the US later this month.Among the new features included in the update are a...
New BBC News mobile site launched
7th May 2009
The BBC has announced the launch of a new mobile website for its News section.Visitors to the new BBC News mobile site will be able to benefit from the same look and feel as the previous website, but with changes such as the ability to see more headlines and easier access to the corporation's...
PayPal Android app launched
7th May 2009
PayPal has announced the launch of a new mobile app for those with Android mobile phones.The app was developed with the aim of giving users easy access to their PayPal accounts from their handsets.It includes features such as direct contact list integration, recent history and balance checks in all...
Consumers 'want more Flash content'
6th May 2009
Web users are increasingly demanding more sites to include rich media content such as that built with Flash, it has been claimed.Speaking at FITC 2009, Lee Brimelow of Adobe said that while Flash pages used to be a rare occurrence on the web, consumers now want more websites to include such content...
Microsoft releases list of mobile app no-nos
6th May 2009
Microsoft has released a list of the types of apps that will be forbidden from its forthcoming Windows Marketplace for Mobile store.These include apps that distribute or link to other stores selling the same kinds of apps as Windows Marketplace for Mobile and those that ask the user to pay for or...
Brits up searches for swine flu
6th May 2009
UK searches for 'swine flu' rose 58-fold in the week to May 2nd, according to new statistics.The latest figures from Hitwise show that 'swine flu' was the 20th most used search query last week, as well as the fastest rising term.While 'swine flu' accounted for one in every 260 UK queries during the...
Apple iPhone success 'driving take-up of mobile apps'
5th May 2009
The success of the Apple iPhone is one main reason why consumers are increasingly using mobile apps, according to one expert.Kevin Burden, practice director of mobile devices at ABI Research, said that consumers are seeing the marketing messages surrounding the iPhone and wondering whether their...
Linux used by 1% of web users
5th May 2009
New figures have revealed that Linux has broken the one per cent milestone in terms of take-up among web users for the first time.Statistics from Net Applications show that the operating system accounted for 1.02 per cent of the total market in April, putting it ahead of the iPhone, iPod Touch and...
Android 'to drive mobile ad spending'
5th May 2009
The anticipated rollout of the Google Android operating system to more mobile phones is to play a key role in the growth of the US mobile advertising sector.This is according to a new forecast from Brian Wieser of Magna, a unit of Interpublic Group.He predicted that US spending on mobile...
DoubleClick Studio launched to aid rich media efforts
1st May 2009
A new tool has been launched by Google's DoubleClick unit to help advertisers build rich media ads.The free web-based DoubleClick Studio is primarily aimed at creative teams, media agencies and publishers and includes a searchable work archive, a wide range of Flash components and integrated...
Mobile search ad revenues predicted to boom
1st May 2009
Revenues from mobile search advertising will see a compound annual growth rate of 125.6 per cent in the US between 2008 and 2013.This is according to a new report from The Kelsey Group, which predicts mobile search ad revenues of $2.3 billion for 2013.The company attributed this boom to an...
BuddyPress 1.0 launched
1st May 2009
WordPress sister project BuddyPress has announced the release of the first full version of its social network building tool.BuddyPress 1.0 operates as a set of plug-ins that work with the WordPress blogging platform to add social networking features such as private messaging, profiles, friends,...
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